1. Make sure you list the correct NAP (name, address, phone number)
It is not as obvious as it may seem, but the first thing you need to do is have the correct trading name, address and phone number. It is estimated that 1/4 of directory listed businesses do not keep their listings up to date. Our locals rely on accurate information. Local First removes listings that are reported to be un-managed.
2. Take care in selecting the right business category(s)
Locals search Categories (e.g. Garden Services) it is important to ensure you’ve listed in the correct Category. Have a look at the Category your competitor is listed in.
3. Make your business description detailed & compelling
Your business description is a great opportunity to give your business directory listing some personality. If you’re an independent or a family-run business then mention that. If you’ve been loyally serving the local community for xx years, then say it; people love to know that they are really ‘buying local’. Be sure to include any accreditation’s you have and any service guarantees that you offer. Lastly, if you have a long running special offer or a Free service of any type then definitely include that.
4. Provide as much detail as you can about your business
A recent piece of research by the Yellow Pages Association found that 18% of local customers said they wanted to see more information in local business adverts. If people want more information, don’t disappoint. Make sure you add a complete list of services, products, opening hours, payment methods, locations served etc…
5. Add photos to give your business listing real character
A picture speaks a thousand words. Photos are a great way to personalize your business & make it stand out. This is easy for a business with a fixed location but even if you’re a plumber make sure you add pictures of your van, your past work and you. People like to know in advance what someone looks like.
6. Add a Special offer Voucher/Coupon to boost conversion
Vouchers & coupons are great for converting potential customers to real customers. Not enough businesses use them and so they can really make your business directory listing stand out. If you don’t already have a special offer then create one. You can promote your offer in the Local First Newsletters, Website Home page and the App.
7. Encourage your customers to rate & review your business
User ratings & reviews can be a great tool to persuade potential customers to choose your business over your competitors. You should email your trusted customers with a link to your directory listing and request they leave an honest review. Local First will not approve negative reviews. We will advise complaints be handled offline. Shops do risk being removed from Local First if complaints persist.
You should never pay for a review or ‘bribe’ users . Instead try creating a compelling event for them to visit you & leave you a positive review afterward. Good reviews can get you to the top of the listings for free so don’t be shy about giving it that little bit extra.